Three tiers, one engine. The verticals are the products. The client builds are the proof they work. The foundations are where the pattern was born. Every one of them runs on the same platform.
Each vertical is a separable, fundable AI operating system built for a single industry, carrying its own brand and its own paying anchor client.
A full operating system that replaced six disconnected platforms and runs the business from first call to final invoice, with a native financial engine that reconciles to the penny.
The OS for the live-events industry, signed on de-risked outcome pricing: a share of revenue above a forecast benchmark, downside capped.
The growth engine that runs marketing execution and lead generation for every vertical, and as a standalone service for clients of its own.
The education vertical: an AI that helps professors design courses, ground students in real curriculum, and grade at scale. Turning knowledge into capability.
The consumer-facing vertical, proving the model reaches beyond pure B2B into a homeowner audience with its own product surface.
The OS for the green industry: tree care, landscaping, and lawn companies running crews, estimates, and seasonal work from one system.
A vertical is the reusable, sellable asset. A client build is the proof it works and the revenue that funds the next one. Each build points back to the vertical it runs on.
The anchor client for the roofing vertical. A live, full-stack build replacing a stack of disconnected tools with one operating system.
The anchor client for the live-events vertical, signed on de-risked outcome pricing across two markets.
Tree care runs on storm calls, on-site estimates, crew and equipment scheduling, and seasonal swings that break spreadsheets. Willow puts the whole job, from first call to final invoice, on one system, then helps the right customers find you when they ask AI who to hire.
A marketing-engine client running lead generation and content off the Ginny platform.
A single-location Code Ninjas client, distinct from the corporate franchise, proving the growth layer scales down to the individual owner.
An award-winning outdoor-living design and build firm, and a proving ground for the operational-layer playbook.
Before the verticals, there was a methodology and a set of proofs. These are the origin, and they still run the company from the inside.
Where the method was born: teaching businesses inbound marketing and lead generation. Read the story →
The proof: we competed with the tools we taught, and won in the real market. Read the story →
The intelligence layer where the Ginny and Piper demos first proved an AI could run the work. Read the story →
The command center that runs the whole company. We build our own tools and eat our own cooking.
The build environment behind every vertical. The workshop where the engine is maintained and extended.
The security layer that watches over every build. Threat detection and response, built into each system so a client's data is defended by design.
That is the validation. The next vertical needs one. It could be yours.
The investor thesis Start a Build →