Amp is the OS for the audio, video, and live-events industry. It is the vertical that proved De-Risked Outcome Pricing works in a real contract, signed on a share of revenue above a forecast benchmark, with the client's downside capped.
Amp is the proof that outcome-based pricing is not a theory for us. The contract shares a percentage of revenue only above a benchmark the client forecast for themselves. If they never beat their own number, we never take a share. We sold the downside protection first, and the upside followed.
Enterprise AI is heading toward outcome-based pricing, and everyone is stuck on the same two problems: outcomes are hard to measure, and optimizers game the reward. Amp solves both. We built a real system first, then pinned the upside to a benchmark engineered around the client's own goals, before the deal.
Like every InGen vertical, Amp runs two layers at once. The operational layer consolidates the business into one system. The growth layer runs marketing and lead generation off the same engine, with geo-pinning ported straight from the roofing OS.
The live-events business consolidated onto a single platform, from inquiry to booking to delivery.
Marketing and lead generation off the same engine, with geo-pinning ported from Apex to put the business on the map, market by market.
We only win bigger when the client beats their own forecast. Our upside is their upside, by contract.
Amp powers Nashville Visual, an audio-visual rental business across two Tennessee markets, and the anchor client for the live-events vertical.
Amp is in build and taking on new clients. Let's talk about what one system, and aligned pricing, looks like for you.
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